Pricing Tips
Introduction
Price it right and it sells in days. Price it wrong and it sits for months.
Core Terminology
| Term | Meaning |
| Market Value | The average price similar cars are actually selling for (not just listed for). |
| POEA | Price On Enquiry Application (Call for Price) — used when the seller prefers to discuss the price directly. |
What You Will Learn Here
- Market value
- Pricing strategy
- "Call for Price"
Step-by-Step Guide
- Research: Search for your exact model on AUTO.AE and see what others are asking.
- Account for condition: Compare your car's condition and mileage against similar listings.
- Set a price: Enter the total cash price in the dedicated Price field.
Visual Example
Figure 1: Displaying a clear, fixed price attracts more serious buyers.
Helpful Tips
- Filters: Users filter by price ranges. Make sure your price falls within the range your target buyers are searching.
Pitfalls to Avoid
- Emotional pricing: "I loved this car" adds zero value for the buyer. Price based on the cold metal-and-rubber reality.